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God of War: War On The Floor

To launch PlayStation’s biggest game of the year, “God of War,” we created the year’s biggest immersive gaming trailer. A first-ever live animated projection event that transformed the entire basketball court of Oracle Arena in Oakland, CA into a snowy Norse battle during halftime of the Golden State Warriors vs. San Antonio Spurs primetime NBA game on February 10th.

Combining innovative CGI, a forced 3D perspective camera technique, and first-of-its-kind narrative projection mapping technology built exclusively for this event, we brought the game’s heroes, enemies, and harsh environments to life in a 2-minute 3D experience, capturing the attention of the entire arena and millions more online.