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BBH NY PlayStation The Order
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PlayStation

The Order

Before the launch of PlayStation’s new franchise, The Order: 1886, an ambitious young blogger set out to prove the game was based on a real secret society from Victorian-era London. Curiosity led him down the catacombs beneath Westminster, convinced him to take a shot from an ancient crossbow and ultimately led to discoveries proving The Order was real. He documented his exploits on Tumblr, eventually leading viewers to a real-world version of his work space just outside London. There, people received the final piece of evidence, a fully playable version of the game weeks before it launched to the public.

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