The true greats never settle. With PlayStation leading the charge into the future, BBH created a film to celebrate the kings of gaming who will come along with us. After launching this exclusively on Facebook, the lead character then came to life, responding directly to gamers who used the comments section to call out the films hidden easter eggs. The King interacted directly with them, revealing deeper insights into the items they found – then gifted the actual items to hundreds of gracious recipients. Rewarding them for their greatness, and arming them for the future of gaming.