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Brighthouse Financial

Shield Annuities “Market”

After helping to successfully launch the Brighthouse Financial brand in 2017, we continue the story with another fully integrated campaign centered on the Shield annuities flagship product. This Spring 2018 campaign showcases how Brighthouse Financial can help enable people to pursue their passions in retirement.

Shot in a real floating market an hour outside of Bangkok, this film is part of a multi-channel brand experience including another TV spot, Print,Digital, Social, Content and Direct Marketing.