Seamless is the foundation of how people eat in New York City. They deliver the food that fuels this city day in day out. BBH New York created “How New York Eats” for Seamless with this truth in mind. The latest campaign surprisingly reinterprets one of New York’s most iconic images to demonstrate that Seamless has and forever will feed this city and propel it towards greatness. More,an out of home campaign meant to appeal to the no-nonsense nature of New Yorkers, uses humor and typography inspired by classic New York restaurant signage.