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BBH NY PlayStation First Love
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GT6 First Love

“First Love” was a three-chapter interactive social documentary that shared the story of racing legend Mario Andretti and the car that started it all: a 1948 Hudson. Viewers followed Mario’s journey to becoming a racecar driver, interacted with the mechanics during a live restoration of the Hudson, watched Mario reunite with his first car, then saw how his Hudson was recreated in GT6 for everyone to race.

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