The biggest scandal in football history. A ridiculous moment about a ridiculously small amount of air that received a ridiculous amount of attention. With all the theories being tossed around about what went wrong, there was another from JBL. Could all of this hoopla have come down to a clumsy wire? So on the first Sunday of the season, a strategically placed spot thrust JBL into the heart of this heated, cultural conversation without an official sponsorship or pro football player on the JBL roster.