As PS4 launched, it’s online component, the Playstation Network, was widely viewed as inferior to the competition. We sought to change this perception by offering something no other online service had. Noting gamers spent millions of hours earning online trophies, but nobody ever recognized these achievements, we created Bid for Greatness. For the first time, gamers could use virtual trophies as currency towards the purchase of real world items. Suddenly, online achievements were worth more than bragging rights.