Houzz, a rapidly growing home-design platform, was looking to do advertising for the first time – but wasn’t sure how to talk about their offerings to a mass audience. In our research, we uncovered that creating the home of your dreams is more than picking paint colors and finding beautiful furniture – it’s more than just aesthetics. When you can create the space you want, it helps you create the life you want. Home improvement is really life improvement. Our campaign demonstrated that the Houzz app was the ultimate tool to help you not just improve your home, but also improve your life.