Work
News
People
Searching…
No Search Results
Play

Google Play

Prism

Give an unknown brand a logo and entire brand identity that will be recognised around the world and used on 1 billion devices. This was not a small ask from Google, but it has been a labor of love for BBH. It started with the Play button, which is now intimately identified with the Google Play brand, and quickly grew to become an ongoing marketing effort that includes everything from TVC, print, branded content, experiential, online and retail advertising. Google Play is now a brand recognized the world over.