How do you launch a new musical artist in todays oversaturated media landscape? The Creative Studio collaborated with Scooter Braun Projects to make three music videos – all identical except for one element: the artist. Who was the one true Fancy? We kept him a secret until the public began speculating wildly, causing a media firestorm that left even The Today Show puzzled. Then the highly-anticipated Fancy revealed himself a week later on Jimmy Fallon to resounding applause and critical acclaim.