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E! Entertainment

The Royals

The Brief: E! Network needed to generate excitement for their first foray into scripted content.
The Solution: We blurred the lines between reality and fiction (the real royal family and our royal family) to grab the attention of our potential audience. Our campaign included a video featuring a naked man dangling from the window of Buckingham Palace. Gossip magazines speculated – was it real? Was it a stunt? Our boldness worked. The Royals became the biggest cable launch of 2015.