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California Inspires Me: Mark Mothersbaugh

The Brief: Create credibility for Google Play as an entertainment provider among tastemakers in the industry.
The Solution: Rather than simply target entertainment influencers with ads about Google Play’s product features, we partnered with California Sunday Magazine to provide native content they’d actually appreciate – great entertainment stories, brought to life beautifully through animation, from some of California’s most respected creators.

In this episode Devo lead singer, Mark Mothersbaugh, speaks on growing up legally blind, despising music until he saw the Beatles, and how Devo got it’s name in California Inspires Me, a Google Play x California Sunday Magazine collaboration.