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Ari by Ariana Grande

“Ari”

Ariana Grande has always encouraged her fans to be true to who they are. With the launch of her debut fragrance, we wanted to embody that message to arm young girls with the confidence to be themselves. In this short film, we took inspiration from Ariana’s vintage style to transport her to 50s-era NYC. Ariana goes all out as her cheeky self, showing her fans how to #BeYou. This film was part of a larger social campaign, anchored by the #BeYou hashtag.

Partnerships:

A52, RSA Films