BBH has named Frances Great the new managing director of its Los Angeles outpost.
Ms. Great will run the agency along with founder-executive creative director Pelle Sjoenell. BBH’s Los Angeles office may be lesser known than some in other cities, but it’s the network’s fastest growing office, the agency said. In 2014, it more than doubled in size to 45 people. Although that’s a relatively small number, the headcount of the Los Angles shop, which is BBH’s youngest, is expected to continue to increase.
Ms. Great comes to BBH Los Angeles from BBH Asia Pacific, which was recently honored in Ad Age’s A-list report as runner-up International Agency of the Year.She’s been with BBH for 14 years, first working in the network’s London office and moving to the Asia Pacific office in Singapore two years later on the account-management side. In 2010, she became managing director of BBH Asia Pacific
“One of the great strengths of BBH is the consistency and continuity of our leadership,” said Neil Munn, CEO of BBH Group, in a statement. “Moving Frances from the success that she has enjoyed in Singapore to the exciting new presence that we have built on the West Coast is yet another example of this. When Frances arrives in L.A. she will bring her customary energy and leadership firepower, as well as a big injection of pure BBH culture”.
BBH’s Los Angeles office was formed in 2010 by Mr. Sjoenell, who moved from BBH’s New York office to launch the shop. BBH describes its Los Angeles outpost as the only in the network “that sits at the intersection of entertainment, technology and advertising.” Clients include Google Play, the Red Bull Signature Series and E! Entertainment, among others. In 2014, Mr. Sjoenell launched a joint venture with entertainment talent company Scooter Braun Productions called the Creative Studio, a creative production house “that provides services for content creators including major record labels, movie studios, television networks, advertising agencies, brands and inventors,” according to the statement.