An integrated campaign celebrating real friendships.
The game challenges friends to answer questions about one another, with chicken as the reward. The closer their friendship, the more full their bucket.
In addition to the TV and print acitivity, KFC is challenging the public to take part in The Friendship Bucket Test with an online test on KFC.co.uk that allows friends to play the game over social media. The test will also be running in selected stores around the country, allowing people to play the game for real.