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Audi

The Eye

Combining art, science, technology and drama to capture the exhilarating thrill of driving the all-new Audi R8.

We gathered biometric data during a racetrack lap to measure the effect of the high-performance supercar on the human body. The adrenalin-fuelled effects are portrayed in the TV commercial through the dilation of the human pupil.

Accompanying the TV is an outdoor, digital and print campaign created by contemporary artists Sebastien Preschoux and Yasuaki Onishi.