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St John Ambulance

The Chokeables

David Walliams, David Mitchell, Johnny Vegas and Sir John Hurt lend their voices to this campaign for St John Ambulance, which teaches people how to save the life of a choking baby. The film marks a departure from the charity’s former harder-hitting tone and encourages people to share the film so that as many people as possible can learn to save a life. Underpinning the TV is social media advertising, digital video and display advertising and PPC.

To date, the campaign has saved 39 lives.