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British Airways

Pre-Flight Safety Video

Made in partnership with Richard Curtis and Comic Relief, our latest work for British Airways is the new pre-flight safety video, which is estimated to be viewed by a total of 44 million passengers on-board throughout the remainder of 2017.

Featuring a host of famous British faces, from Sir Ian McKellen, to Thandi Newton, to Gordon Ramsey, the film sees Asim Chaudhry’s Chabuddy G auditioning the celebs for a role in the safety video.

The film is designed to help customers absorb important safety messages, as well as boosting fund-raising for ‘Flying Start’, the global charity partnership between British Airways and Comic Relief.