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One Night

‘Create A Better Tomorrow, Tonight’ is a new global campaign for Absolut, designed to celebrate creativity and champion progress.

To launch the campaign, Absolut and BBH partnered with internationally acclaimed cinematographer and Academy Award winner Emmanuel Lubezki to create ‘One Night,’ an ambitious film that tells the story of creativity as the key fuel for progress in the world. Accompanied by a voiceover from Oscar and Golden Globe nominated actor/musician Juliette Lewis, the film celebrates humanity’s biggest moments of creativity, starting with the Big Bang and moving through to the modern day.

In addition to the release of ‘One Night’, Absolut has collaborated with five artists to launch a global OOH/print campaign to bring to life their idea of a better tomorrow under five of Absolut’s brand beliefs.