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St John Ambulance

Nursery Rhymes Inc.

Featuring everyone’s favourite nursery rhyme characters, this campaign aims to teach parents, as well as the wider public, how to help a baby who’s stopped breathing. This is the first aid emergency parents are most worried about, yet only one in four know how to help.

Nursery Rhymes Inc. follows on from last year’s award winning The Chokeables, which taught parents how to help a choking baby and is credited with saving the lives of 46 children since its launch.