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London Fashion Week

Flying the flag for British Fashion

Coinciding with London Fashion Week’s move to Soho, the British Fashion Council briefed ZAG to turn LFW into the UK’s leading cultural event.

ZAG have helped LFW to build a new long-term brand strategy and create a new core identity that will be adaptable for each season. From invites to event branding, ZAG designed and produced all print collateral, and all assets across digital channels.

BBH Live and Black Sheep Studios created a suite of accompanying social assets, including an ‘Ode to Soho’, which celebrates the richness and diversity of this fabulous square mile.