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Absolut

Equal Love

‘Equal Love’ is our first piece of work for Absolut, after winning the account in October 2016.

Set against the backdrop of a city night, the never-ending and diverse kiss becomes a metaphor for acceptance and love without discrimination. The kisses pay no attention to sexual preference, gender, colour, profession and instead become a testament to equal love.

The film reflects Absolut’s belief that people should be free to love who they choose, and builds on the brand’s progressive views and ongoing mission of championing equal love.