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Virgin TV, BBH

Virgin Media

Entertainment in Harmony

Virgin TV’s new campaign celebrates the incredible variety of programming on its most advanced set-top box, the Virgin TV V6.

The campaign features popular characters inspired by some of the hottest shows enjoyed on Virgin TV coming together and dancing inside a V6 box to the beat of Missy Elliott’s track ‘We Run This’.

The film also includes a cameo from Virgin Media’s brand ambassador, Usain Bolt, and nods to the company’s sponsorship of Southampton FC and its football offering, where customers can watch all the matches shown on Sky Sports and BT Sport in one package.