Pernod Ricard UK is launching its annual anti-drink driving campaign ahead of Christmas by celebrating one of the best moments of a night out – the journey home. Absolut is fronting the digital campaign and partnering with Uber to target those most at risk – focussing on under 30 year olds.
A short video, entitled ‘Enjoy your journey home this Christmas. Don’t drink and drive.’ will be seeded on social media throughout the festive period, is being supported by Uber to encourage safe journeys home this Christmas.
The video captures joyful groups of friends and family being picked up and surprised by what they find in an Absolut-branded ‘Uber Karaoke’.