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When Usain Bolt broke the world 100m record he did it in an incredible 9.58 seconds. This film re-creates that experience, over and over again and with increasing excitement.
Ahead of a pivotal season in Bolt’s career, this film is about what it feels like to experience speed, at a physical and emotional level.
Following on from this, and to celebrate Bolt’s staggering success in Rio, we’ve teamed up with Arch Birds and produced a Jamaican dancehall track called #BeTheFastest. The music video was shot in Jamaica and stars the best dance troops on the scene, as well as the big man himself showing off his moves.