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BBH London Office

Live Account Director

Posted on 1.9.17

The London Office

Based in the heart of Soho, BBH London is a vibrant hub of creativity, where the Black Sheep was first born. Today we are home to over 400 BBHer’s across our different specialisms, all connected by one culture.

There is no ‘one size fits all’ at BBH. We believe in difference. Because it makes a difference. If you surprise people then they’ll sit up. If you speak a different language to everyone else then they’ll listen. If you craft your message with love and originality then that message will land harder. If you give people something useful that makes their lives a little bit better then they’ll thank you. Everything we do is born out of the pursuit of difference. We fill our building with people who are different. We like to work with people who are different.

Our enduring commitment to difference is best embodied by The Black Sheep. It represents our businesses, our culture and the people who work here.

Summary

Closing Date: 02 October, 2017

Salary: Competitive

 

BBH LIVE
BBH Live is the fastest growing specialist division at BBH. Launched in 2015, BBH Live produces the agency’s most high profile social and digital content, working with integrated clients as well as social-
only clients.
As a Live Account Director, you need to have expertise and passion for the social, digital and experiential space, using your knowledge to develop award-winning campaigns for clients as well as
help to educate and inspire the rest of the agency.
Live is growing rapidly and we expect everyone in Live to have an entrepreneurial spirit and mind set, helping to win new business, develop new ways of working and challenge everything.

Key Responsibilities

 

Account Directors drive their accounts. Without them, the account would come to a grinding, spluttering halt.
They look ahead. They are the Sat Nav of the account, responsible for its day-to- day direction, checking that it and everyone that’s a part of it is heading where they should be.
They understand the commercial realities of the business the client is in and spot opportunities to develop the agency’s role. Through strong client relationships they create an environment where the best work can flourish, ensuring clear and timely briefings from the client and the right resources from inside the agency. They are ambassadors for the agency both internally and externally.
Leading by example they demonstrate an unknockable passion for the best work, actively and entrepreneurially creating opportunities for it, championing and protecting it. They have led and won pitch wins and can demonstrate how they’ve grown their portfolio of work, commercially and creatively.
They seek and develop cross-channel opportunities by working across various specialisms within the agency, a BBH Live Account Director is someone who has through integrated experience, and at the
forefront of digital and social expertise. As BBH Live only launched in 2015, the Account Director required for this role will need to have experience in running difficult accounts, while understanding
digital first thinking on integrated campaigns, the Account Director will need to have demonstrated learning and development throughout their agency.
Beyond social campaigns, the Account Director will have delivered global onsite and digital
applications for brands, including a sound knowledge of UX, ecommerce and digital pathways to purchase. Examples of campaign delivery in a digital space is mandatory.

CLIENT LOVE
 Builds client relationships at mid and senior levels to ensure best outcomes for both agency
and client
 Proven experience in UK telecommunications, retail, grocery is mandatory
 Creates mutual respect and trust so when necessary they can have the tough conversations
about timings, budgets etc and thereby deliver better work
 Actively manages conflict and solves problems to resolve issues quickly
 Demonstrates clear understanding of client business strategy and marketing model, and the communications necessary to deliver against them
 Identifies and creates opportunities for connected specialisms
 Is able to handle, design and lead large accounts that are often extremely fast paced i.e. retail.
Examples of this will be needed
COMMERCIAL ACUMEN
 Maintains a significant commercial understanding of the brand and category and is able to
report on P&L for the account
 Exhibits true entrepreneurialism, setting and leading the commercial agenda with both our
clients and our teams
 Leads resource planning at project level – allocating resource, giving entire team visibility and
leading by example
 Has a tight grip on the resource planning and the numbers on the account
 Ensures client is actively managed on commercial data
WAYS OF WORKING BRILLIANCE
 Demonstrates ability to lead different types of teams to get to the best output
 Leads and designs transformative ways of working based off the type and pace of account
 Leads the creation of the right casting and process for different projects, always starting with
‘What do we need to do to get to the best possible work?’

 Actively looks for different ways to approach a task to get to results quicker
 Builds mutually beneficial relationships with partners and specialisms
 Demonstrates good mix of new and established skills
 Is able to handle and has experience of low cost production which is often at fast-turn around
TEAM EXCELLENCE
 Leads team to get to the very best results – creatively and commercially
 Understands different specialist skills and how to build teams around them
 Creates a supportive environment for their direct reports, troubleshooting, coaching and
mentoring them, empowering and guiding them at the same time
 Builds, connects and leads high performing teams to deliver the best possible, creatively
innovative work
 Defines and drives the talent strategy for the team – learning and development, mentoring
etc.
 Sets the vibe for the team – makes it inspiring, makes it fun
DAY TO DAY TASKS & RESPONSIBILITIES
 Daily scrums and status’ with various teams and departments to ensure smooth sailing of
campaigns
 Weekly status with key clients and interagency group, travelling to other agencies for these
meetings fortnightly
 Weekly status meetings with senior level clients, travelling to their offices for these meetings
 Financial reporting meeting (weekly internally, monthly with client)
 Leading and directing several campaigns, overseeing strategic, creative development and
production phases of tasks
 Create timing and production plans for campaigns
 Create presentation and performance presentations, overseeing and run these meetings with
internal stakeholders, clients, interagency and suppliers

Skills/Experience Required

 Proven experience working within a creative agency environment at Account Director or
Senior Account Director level
 Expertise across multiple media channels
 Experience in leading, mentoring and bringing out the very best in your team
 A natural relationship builder. Personable, engaging, curious and intuitive
 Outstanding communication skills and the ability to motivate and inspire.
 Examples of campaign delivery in a social and digital space
 Sound knowledge of UX & ecommerce
A note to Recruitment Agencies
Thank-you for your interest, we have an established PSL and value these relationships. On this
particular instance, we would like to hear from candidates directly.

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