Skoda launched a limited edition of the Rapid named the Rapid Leisure which came with a host of exclusive features including a rear view parking camera. BBH India created a series of radio spots creating a ‘what if’ scenario which were very well received on Indian radio. The agency, however, wanted to reach a wider audience. We realised that nobody (outside of advertising) ever shares a radio spot online. The challenge was to convert the audio spots into visually interesting digital content, creating communication capable of cutting across languages and media.