Skoda launched its flagship model Octavia. Skoda had entered the Indian market with the Octavia and experienced great success. It was obviously time to bring the legendary car back. We believed that bringing back the much loved Octavia needed a high decibel launch campaign, marking the return of one of the biggest names in the Indian automotive market. The TVC was an interesting story made up on the spot by a kid, trying to explain to his dad why the sunroof was left open. This allowed us to showcase the 14 new features in the Skoda Octavia.