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Nihar Naturals

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Nihar Naturals Coconut Hair Oil, the market leader in East India launched its latest campaign challenging the culture of beauty stereotyping ingrained in society. Women are often subjected to perceptions of being ‘more capable’ or ‘less capable’ based on their physical appearance and their choice of hairstyle. As a culture change-maker, Nihar Naturals has always questioned the stereotyping of women based on their appearance. Boosting this movement further, we’ve conceptualized and executed the latest campaign, which reiterates Nihar Natural’s brand purpose & takes the conversation a notch higher.