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VAT 69

No We Can’t

Festival season brings with it a barrage of social commitments – lunch with family, brunch with friends, dinner with the in-laws, shopping with the wife, shopping for the wife, shopping for the kids, shopping for the house, hosting family and friends for dinners every other night, and so on and so forth. The campaign extended the brands topical conversation with consumers to the festive season. It was designed to help men come up with witty excuses to help them out of sticky situations during the festival season and exhort them to sternly yet lovingly say ‘No We Cant’ this festive season.