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Infocus

M370 Smartphone

Infocus is the latest entrant in the already-cluttered Indian mobile phone market. What makes their products stand out is the fact that they are designed with a single purpose in mind – making phones more fun. And the M370 chat phone is no exception. It’s a phone that lets you turn your selfies into emoticons.

To launch it, we decided to play on a simple insight. We all use emoticons. But do we really know what all of them mean? Our new film captures just how confusing the old way of chatting can get.