Gustoso is Mumbai’s first Neapolitan restaurant. But most people in Mumbai have never tasted authentic Neapolitan food. As a result, they had plenty of misconceptions. For instance, they believed that pizza should be thin and crispy. Or pasta spicy. We decided to educate people about authentic Neapolitan cuisine through a print and poster campaign.We used quirk and wit in comparing Neapolitan food to the spirit of the people of Naples.