Coverfox is an online insurance aggregator and broker. It is part of an industry brimming with dull, serious and guilt-inducing communication. Coverfox and BBH, believed that there’s another side to insurance. One that is confident, positive and exhorts you to squeeze the juice out of life. But only after you know someone has got your back.
BBH India created an integrated campaign consisting of two hilarious films and some attention-grabbing digital messaging with one simple idea: Get Cover. Get Going.