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Star Sports Pro Kabaddi League

Bachpan ka khel hai. Bacchon ka nahin.

The campaign for this year’s Pro Kabaddi League season highlights the immense physicality required for a sport that most of India remembers as a schoolyard game. ‘Bachpan ka khel hai. Bacchon ka nahi.’ celebrates the coming of age Kabaddi by pointing out that while it might a childhood sport, it certainly isn’t child’s play.