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For over twenty years Axe has been all about helping guys get girls. Lots and lots of girls. But what about THE girl?
Every guy has one, the girl that blows him away so completely he’s unable to approach her. We created a label for that girl, and her name was Susan Glenn.
Then we created an integrated, multimedia campaign based on the simple premise that, even though every guy has a Susan Glenn, with the help of Axe, every guy can Fear No Susan Glenn.