Huawei, a leading global information and communications technology (ICT) solutions provider, has appointed BBH as its global advertising agency for its devices business unit. Headquartered in Shenzhen, China, with products and services deployed in more than 140 countries around the world, Huawei Device will work with BBH to establish a consumer brand platform and integrated campaign across its handsets, mobile broadband devices and home solutions product range.
Simon Sherwood, Group CEO of BBH said: “Huawei is that rare thing; a global business with real expertise and reputation in its sector, and with little profile in the consumer market. That is about to change. Our job is to help it fulfil its ambition to establish an iconic new global consumer brand in smartphones and tablets. It is a brilliant opportunity, and we are genuinely excited to be part of that journey.”
Amy Lou, Director of Global Brand Management at Huawei said: “This is an important time for Huawei to build a strong global consumer brand. BBH is a well-respected advertising agency with extraordinary creativity. With our shared passion and ‘make it happen’ spirit, we look forward to embarking on this journey together.”