BBH has been appointed by Heineken as the global advertising agency of record for the Sol brand*. BBH London will be responsible for the creative development of the global brand positioning.

Alexis Nassard, Heineken Chief Commercial Officer commented: “The Heineken company places significant importance in the creative capabilities of its agencies as well as the fit of the creative team with the brand to deliver award-winning work such as the current Heineken Brand Campaign “The Entrance” . BBH demonstrated strong creative capabilities and great passion for the Sol brand. We’re confident that they will help us raise the profile of Sol.”

BBH CEO Ben Fennell said: “We are very proud of this win. Sol has a brilliant story to tell and we are greatly looking forward to telling it.”

*BBH will be the advertising agency of record for the Sol brand outside of Mexico while DDB Argentina is the ad agency responsible for Sol in Mexico.