AkzoNobel has appointed BBH to develop a global communications platform for the Dulux brand. BBH will work closely with the Dulux global brand management team to build a powerful brand property. Beyond the Global activities of the brand, BBH will also work directly with Dulux in a number of markets around the world.
Sucheta Govil, Global head of Marketing for Decorative Paints at AkzoNobel said of the appointment: “Dulux represents a great opportunity to Add Colour to People’s Lives. I’m hugely excited that with our new partnership with BBH, we can make Dulux a powerful global brand that will inspire people to change their surroundings. Dulux will create meaningful partnerships with consumers, professionals and communities in order to effect positive change all around us, in our homes and across the world.”
Nigel Bogle, BBH Group Chairman commented: ” Dulux is a great brand and there are ambitious plans for its future development. Creatively there is a very exciting opportunity to make a real difference and we are thrilled to be working on this global assignment.”