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The Sugar Loaf isn’t just a Brazilian postcard. In NEOGAMA’s new commercial for Johnnie Walker, it is part of a giant that had been sleeping there for years and wakes up. It’s the first time Johnnie Walker has developed a local campaign specifically for one country.
Based on the successful brand “KEEP WALKING,” the new campaign “Keep Walking, Brazil” has the same style of the global commercials of the brand. The Brazilian idea was produced by the British production company, Gorgeous, and the special effects were done by The Mill in New York.
The idea, created by Alexandre Gama, president of NEOGAMA/BBH, was inspired by the country’s growth and its importance in the global economy. The challenge was to approach this in a new, truly inspiring way, staying within the theme and the brand mission.