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The pace of change in China is unique. It is tangible. It is visible. Johnnie Walker’s Yulu project presents 12 pieces of film using China’s most influential documentary film director Jia Zang Khe, and 6 of his directorial protégées. These films lay bare the aspirations, commitment and depth of a group of young Chinese people (businessmen, actors, entrepreneurs, musicians etc.) who are committed to a new vision of progress in China. They are raw, vivid and gritty portrayals of the achievements of a sample of China’s ‘new progressives’. The stories tell us that a truly modern progressive China is so much richer, multi-faceted and surprising than the single-minded pursuit of wealth.

The debate that the brand has sparked and framed continues to ripple across China.