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Mentos Squeeze is the latest innovation in chewing gum to come out of Perfetti Van Melle. Whilst many variations of fruit flavoured gum exist in the market, the R&D guys behind Mentos Squeeze have somehow managed to invent a gum with actual fruit inside it. Mentos Squeeze rolls out across Europe over the coming months and to support the launch, we were asked to create a 30” TV ad communicating the product truth in a fun and surprising way. Enjoy.