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Following the success of our Angels campaign that launched in the UK in February this year, BBH London have created the first ever sequel to an Axe ad, My Angel Girlfriend. This is testament to the strength of the Angels concept and the brand’s ambition for Axe Excite.
The TV ad was shot on location in Prague, directed by acclaimed US director Frank Todaro. In it, we follow our Axe guy as he struggles to incorporate his heavenly girlfriend into his everyday life.
The first markets, Mexico, Columbia and Argentina, have already started to run the film. In the UK, the spot will be launched in Q4, in early October time, to coincide with the pre-Christmas push for sales.