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The Mentos® Diamond White banner lets you and your friends see what your teeth would look like if they were fantastically white – using your web camera to track exactly where they are and technology to create pure brilliance.
The technology behind the banner was developed by BBH and North Kingdom, who collectively created the world’s first ever tooth recognition algorithm so that every pixel, of every tooth, is detected.
Users can record a teeth-whitened message, then post it onto Facebook or MySpace, turning this little banner into an internet sensation.