The agency created a print campaign for Adesf – Association for the defence of smokers health – for the International NoTobacco Day, celebrated 31st of March.
Composed of three ads, the campaign addresses the harm caused by passive smoking. The three pieces show that the act of smoking is never solitary, because the smoke affects other people. In two different executions, we see a man´s fist, and instead of the hand, there is the image of a woman and a baby smoking. The claim says: “You never smoke alone”.