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Developed from the insight that even an angel will sin when tempted, the new global campaign developed by BBH London spans all media including not only TV, Press, OOH and digital, but also one of the first iADs in Europe – the new advertising platform just launched by Apple.
The TV was shot on location in Split, Croatia with superstar director Rupert Sanders brought in to turn the creative vision into filmic mastery. And that he did. To add to the story, Air even let us re-record an orchestral version of their hit Sexy Boy to soundtrack the film perfectly.
The integrated package has been lauded internally at Unilever, with local market media investment across the globe typically 20% higher than standard new variant campaigns due to the quality of the campaign idea and assets. A big win for us. The work is now scheduled to run in 88 markets.