The launch of Hegarty On Advertising

Hegarty on Advert Jacket

When Nick Kamen stripped off his jeans in a launderette to the sound of “I heard it through the grapevine”, it wasn’t only Levis who saw their sales sky-rocket. The UK censorship
authorities thought that his Y-fronts too indecent, so he wore boxer shorts. Sales of boxer shorts went through the roof and Y fronts never quite made it back into fashion.
John Hegarty, the creative genius behind some of the most iconic ads of the last thirty years, launches a book this month: Hegarty on Advertising; Turning Intelligence into Magic.
Part autobiography, part review of the advertising industry today, the book includes humorous stories such as his time working with Charles Saatchi in the early 1970s, to the early days of BBH with no office and no clients. His advice on managing creative people and how to keep your creative edge will hopefully inspire a new generation of people into creative business. The book will be published by Thames and Hudson on June 13th 2011. You can find out more about it here

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