56 Sage Street

56SageStreet_asset

56 Sage Street is a vast online game we’ve made for Barclays.

Their brief was to teach teenagers how to handle their money and make them aware of direct debits, statements, fraud and financial terminology.

Our answer (or perhaps ambition) was Sim City meets Grand Theft Auto. A rags to riches game where the player starts with next to nothing and has to make it to 56 Sage Street.

Players use Facebook Connect to save their progress (the game takes about 2/3 hours to complete) and can share their experiences on their pages or on the lively 56 Sage Street Fan Page.

Posted in Barclays, Clients, Digital / Interactive

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