This appointment marks the expansion of BBH’s remit on the business to now include Asia, Africa, and the Middle East.

BBH has held strategic and creative responsibilities for Surf in Latin America, North America and Europe since 2003.

“This is a very important global consolidation for us. Much of the brand’s future growth will come from the developing markets in Asia and AMET, so to partner Unilever in pursuit of this is a challenge that we relish,” Simon Sherwood, CEO of BBH Group said.