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World Gold Council has unveiled a new marketing campaign for ‘Gold Expressions’. Conceptualized by BBH, the campaign draws inspiration from the timeless, chic golden age of Italian cinema. Shot in Rome, the campaign is an interpretation of how gold jewellery releases a woman’s passion for style and individuality. Gold Expressions is an Italian gold jewellery line created and developed by World Gold Council and is marketed exclusively by D’damas in India.
Sir John Hegarty said, “We’re very proud of the advertising we’ve developed for WGC’s Gold Expressions collection and hope it will inspire our consumer. It’s been a fantastic opportunity to work with WGC India for the first time – we look forward to expanding our relationship in the future.”